Optus Accelerate Content Hub
Click to view full Accelerate Blog at Optus.com
Optus Business needed to change its brand perception from a traditional telecommunications company to a leader in advanced ICT solutions for enterprise businesses. I owned the end-to-end process of content creation for the Optus Accelerate Blog to help position Optus Business as a thought leader and trusted technology partner.
Results:
Reach - Up to 11,000 unique page views weekly.
Dwell Time - Visitors spent more than 4 mins on the site on average.
Building a Community - in March 2018 84% of the total audience were new; in September 2018 48% of website traffic was from returning visitors.
Regular Cadence - 8-12 articles published monthly.
Campaign Support - Content supported key business campaigns, including Commonwealth Games sponsorship, Cisco Live, and Game Changer campaigns.
Momentum & Longevity - Customer case studies and existing materials embedded within content to extend value and reach.
Key responsibilities:
Developing article ideas and content calendars, pitching to client, and collaborating with key stakeholders to align with wider business goals every month.
Conducting interviews with subject matter experts and undertaking in-depth research on complex topics, from cloud computing to artificial intelligence.
Regularly writing and ghost writing high quality, long form articles and case studies on a wide range of technology topics in a consistent tone of voice.
Writing and producing interviews and scripts for video content.
Collaborating with colleagues and clients on supporting social media, eDM, infographic, digital banner, and PR materials.
