ADMA Creative School

In 2017, I undertook a 10 week creative advertising course at the Association for Data-driven Marketing and Advertising (ADMA). The course focused on honing the key skills needed to succeed in today’s, and tomorrow’s, creative departments, with a new creative brief every week.

I refined my skills in developing conceptual creative ideas across a variety of advertising mediums, from print and radio to TVC and digital - learning how to formulate not just the “big” ideas, but ideas that have scaleability and longevity. I completed the course in the Top 5 of my cohort.

Below are a handful of concepts I came up with for the course.